Home Page
⇓
Contact
⇓
About
⇓
Resume
⇓
Portfolio==> Digital Marketing Design “Bag Hag” Senior Project Creative
⇓ ⇓ ⇓ ⇓ ⇓ ⇓
Home Layout of Created Site Goodwill Glitter Gala Business Plan Elements Photos
⇓ ⇓ ⇓ ⇓ ⇓
Other Elements Color Theory Store Planning Published Elements Drawings
⇓ ⇓ ⇓ ⇓
Other Design Projects Store Layout Website Design Misc.
⇓
Trash Couture Project
Wednesday, February 17, 2010
Wednesday, February 3, 2010
Monday, January 25, 2010
Concept Statement
. Create a list of all users that may visit your site:
Prospective employers
The Art Institute of Seattle instructors
Fellow students
Family Members
Professionals in the Fashion Industry
. What will each of those users want to see in order to enjoy their visit to your site?
Prospective employers: the skills that I have gained from The Art Institute of Seattle and the projects, designs and work that I have created. My professional resume.
The Art Institute of Seattle instructors: The skills I have obtained while at school and the projects and work I have created. My professional resume.
Fellow students: Ideas for website design and organization. My projects and work that I have created.
Family Members: What I have learned and what I have to show for my portfolio after graduation.
Professionals in the Fashion Industry: the skills that I have gained from The Art Institute of Seattle and the projects, designs and work that I have created. My professional resume.
. Name your intended audience (the person(s) you need to persuade.)
Union Bay
Top Line Shoes
BDA Inc.
Seattle based magazines
Seattle based marketing firms
Professionals in the Pacific Northwest
. Describe what you need to inform and persuade them of:
Promote my: show them my professional work; the designs I have created, the extra curricular projects I have been involved in and the quarter I spent abroad.
Goals of the site are: to show prospective employers my skill level and professionalism.
My ultimate message/philosophy (about who you are): I am a hardworking; professional individual who wants to enjoy what she is doing every minute of every day. I want to work with a company who cares about their employees and wants to create an enjoyable atmosphere where all employees can thrive. I try and live my life to the fullest and put 150% into everything that I do.
What is the story you are telling? I am going to be telling the story of how far I have come and what I have accomplished during my time at The Art Institute of Seattle. I want to show my skill level and professionalism and show what I can do.
. List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.
Digital Marketing:
Images of what I created in this class.
Layout of website created
Other element from project
Design:
Goodwill Glitter Gala design
Color Theory designs
Other design projects
Trash Couture project
“Bag Hag”:
Business plan examples
Store planning board
Store layout
Senior Project:
Chosen elements from project
Published elements from project
Creative Section:
Photos I have taken
Drawings I have done
Anything else I can think of
Professional Resume
Concept Statement:
Focused, detail oriented and a self-proclaimed perfectionist. These are just a few of the terms used to describe Jessica Leigh Baldwin. Jessica not only brings an outstanding work ethic but a drive that will benefit the lucky company she works with upon her graduation from The Art Institute of Seattle. Her professional attitude makes her an ideal co-worker and employee, while her creative mind brings new ideas and ways of doing business. Jessica looks forward to the opportunity to work with a well established, local company within their marketing department or creative division. She also looks to become an asset to that company, while both working hard and having fun. With her Bachelor of Science degree in Fashion Marketing and Management she looks forward to the different avenues her education will bring her to. While in school she was awarded many academic excellence awards as well as being involved in many extracurricular activities, including a quarter studying abroad in Paris, France. Jessica brings many things to the table, without her on your team; work may continue the way it has been, however with Jessica on your team you can bet that changes will happen and they will be great changes!
Prospective employers
The Art Institute of Seattle instructors
Fellow students
Family Members
Professionals in the Fashion Industry
. What will each of those users want to see in order to enjoy their visit to your site?
Prospective employers: the skills that I have gained from The Art Institute of Seattle and the projects, designs and work that I have created. My professional resume.
The Art Institute of Seattle instructors: The skills I have obtained while at school and the projects and work I have created. My professional resume.
Fellow students: Ideas for website design and organization. My projects and work that I have created.
Family Members: What I have learned and what I have to show for my portfolio after graduation.
Professionals in the Fashion Industry: the skills that I have gained from The Art Institute of Seattle and the projects, designs and work that I have created. My professional resume.
. Name your intended audience (the person(s) you need to persuade.)
Union Bay
Top Line Shoes
BDA Inc.
Seattle based magazines
Seattle based marketing firms
Professionals in the Pacific Northwest
. Describe what you need to inform and persuade them of:
Promote my: show them my professional work; the designs I have created, the extra curricular projects I have been involved in and the quarter I spent abroad.
Goals of the site are: to show prospective employers my skill level and professionalism.
My ultimate message/philosophy (about who you are): I am a hardworking; professional individual who wants to enjoy what she is doing every minute of every day. I want to work with a company who cares about their employees and wants to create an enjoyable atmosphere where all employees can thrive. I try and live my life to the fullest and put 150% into everything that I do.
What is the story you are telling? I am going to be telling the story of how far I have come and what I have accomplished during my time at The Art Institute of Seattle. I want to show my skill level and professionalism and show what I can do.
. List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.
Digital Marketing:
Images of what I created in this class.
Layout of website created
Other element from project
Design:
Goodwill Glitter Gala design
Color Theory designs
Other design projects
Trash Couture project
“Bag Hag”:
Business plan examples
Store planning board
Store layout
Senior Project:
Chosen elements from project
Published elements from project
Creative Section:
Photos I have taken
Drawings I have done
Anything else I can think of
Professional Resume
Concept Statement:
Focused, detail oriented and a self-proclaimed perfectionist. These are just a few of the terms used to describe Jessica Leigh Baldwin. Jessica not only brings an outstanding work ethic but a drive that will benefit the lucky company she works with upon her graduation from The Art Institute of Seattle. Her professional attitude makes her an ideal co-worker and employee, while her creative mind brings new ideas and ways of doing business. Jessica looks forward to the opportunity to work with a well established, local company within their marketing department or creative division. She also looks to become an asset to that company, while both working hard and having fun. With her Bachelor of Science degree in Fashion Marketing and Management she looks forward to the different avenues her education will bring her to. While in school she was awarded many academic excellence awards as well as being involved in many extracurricular activities, including a quarter studying abroad in Paris, France. Jessica brings many things to the table, without her on your team; work may continue the way it has been, however with Jessica on your team you can bet that changes will happen and they will be great changes!
Wednesday, January 20, 2010
The Good, the Bad and the Ugly
Good Design>>>
Design feature Summary
Text The page background does not interrupt the text, the text is big enough to read, but not too big, the hierarchy of information is perfectly clear and the columns of the text are narrower than in a book to make reading easier on the screen.
Navigation Navigation buttons and bars are easy to understand and use and the navigation is consistent throughout web site. Navigation buttons and bars provide the visitor with a clue as to where they are and what page of the site they are currently on. Frames are not obtrusive and a larger site has an index or site map.
Links Link colors coordinate with page colors and are underlined so they are instantly clear to the visitor.
Graphics Buttons are not big and dorky and every graphic has an alt label and graphic link has a matching text link. Graphics and backgrounds use browser-safe colors and animated graphics turn off by themselves.
General Design Pages download quickly and the first page and home page fit into 800 x 600 pixel space. All of the other pages have the immediate visual impact within 800 x 600 pixels. The pages also have a good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text. Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages.
Bad Design>>>
Design feature Summary
Text Text that is too small to read or crowded against the left edge, text that is stretched all the way across the page, text that is in all caps, bold or italicized and underlined text that is not a link to anything.
Navigation Unclear navigation or an over complex navigation with complicated frames. Links that don’t go back to where they came from and titles that don't explain what the page is about.
Links Links that are not clear about where they are going to take you or links in copy that distract the readers. Text links that are not underlined so you don't know that they are links and dead links that don't work anymore.
Graphics Large graphic files that take forever and a day to load, meaningless or useless graphics that take up space. Thumbnail images that are too large, graphics with no alt labels, missing graphics and graphics that don't fit on the screen.
General Design Entry page or home page that does not fit within the standard browser window, frames that make you scroll sideways or pages with out a focal point on the page. Too many focal points on the page, cluttered pages without enough alignment of the elements. A lack of contrast in color, text, to create hierarchy of information, etc. Pages that look okay in one browser but not in another.
Example of Poorly Designed Site >>>
Design feature Support your choices with specific features of the site.
URL of site #1: http://www.5safepoints.com/
Text Site #1: Oh my! Almost all of the text on this website is either in a different font, color, size or all of the above. The copy is too close and jumbled and overall just looks like a huge mess.
Navigation Site #1: There is no real navigation or navigation bar on this site. There is about 50+ links however but no real way to work around the website. There is also about 10 seconds of blank space when you stroll down the website homepage. Not sure if that is a mistake or not.
Links Site #1: There are many links on this homepage and they are either in red or blue colored text with of course the link underline at the bottom. There are also links to other traffic schools in the area and an image of city seal is used as the link for those.
Graphics Site #1: Ugh the graphics are horrible, a thumbs up is used along with a older student looking to be sitting in a classroom. Overall I know what they were trying to accomplish with these graphics but they do not work at all and make the page seem even more cluttered than it already is.
General Design Site #1: Overall the general design of this site seems very elementary and seemed to take little to no time at all to create. I know that it is probably a budget friendly website and design but if you want to get more business you need a better deigned website.
Examples of Well Designed Sites >>>
Design feature Support your choices with specific features of the site.
URL of site #1: http://oypro.com/
URL of site #2: http://www.scottmansfield.com/
Text Site #1: The text on the homepage is all the same and very clear, which makes it easy to read and follow. Also, the coloring of the text is all the same and is not plain black which makes it visually appealing for the viewer.
Site #2: I randomly found this website because I did not ad the AIS to the end of our instructor’s website. This site is very clean with simple text in black that changes to red when you scroll over it.
Navigation Site #1: Each section of the website has a drop down menu so you are able to navigate very easily. This also makes it easy to jump from page to page to find exactly what you are looking for. The Home page button is always on the top left hand corner of the screen and the site also features a sitemap.
Site #2: Navigation is very simple from the home page to his portfolio of photos, to his contact information and prints. It is very simple and clear.
Links Site #1: All of the links have a word box next to them showing that they are a link to more of the information or the link is underlined so that the viewer is able to tell that the subject is linked to other bits of information.
Site #2: For the links on this website all I saw was to follow the artist on Facebook and Twitter. Both links were very visible on the bottom right hand corner of the page and the text also changed to red when it was scrolled over.
Graphics Site #1: The graphics on all pages of the website are all done in the color scheme of green, blue and yellow. This makes the site flow very well from page to page and makes it overall visually appealing to look at.
Site #2: All of the graphics are of the artists photos and they are all well captured, the perfect size and are not pixilated at all. All of the images load in about 15-30 seconds which is perfect.
General Design Site #1: Overall the general design of this website is very organized, detailed and fits well into the overall definition of a “good website”.
Site #2: Overall this website is very clean, simple and very easy to use. This is the type of website that I want to create for my professional site. I think that more websites need to be as simple and clean as this one.
Design feature Summary
Text The page background does not interrupt the text, the text is big enough to read, but not too big, the hierarchy of information is perfectly clear and the columns of the text are narrower than in a book to make reading easier on the screen.
Navigation Navigation buttons and bars are easy to understand and use and the navigation is consistent throughout web site. Navigation buttons and bars provide the visitor with a clue as to where they are and what page of the site they are currently on. Frames are not obtrusive and a larger site has an index or site map.
Links Link colors coordinate with page colors and are underlined so they are instantly clear to the visitor.
Graphics Buttons are not big and dorky and every graphic has an alt label and graphic link has a matching text link. Graphics and backgrounds use browser-safe colors and animated graphics turn off by themselves.
General Design Pages download quickly and the first page and home page fit into 800 x 600 pixel space. All of the other pages have the immediate visual impact within 800 x 600 pixels. The pages also have a good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text. Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages.
Bad Design>>>
Design feature Summary
Text Text that is too small to read or crowded against the left edge, text that is stretched all the way across the page, text that is in all caps, bold or italicized and underlined text that is not a link to anything.
Navigation Unclear navigation or an over complex navigation with complicated frames. Links that don’t go back to where they came from and titles that don't explain what the page is about.
Links Links that are not clear about where they are going to take you or links in copy that distract the readers. Text links that are not underlined so you don't know that they are links and dead links that don't work anymore.
Graphics Large graphic files that take forever and a day to load, meaningless or useless graphics that take up space. Thumbnail images that are too large, graphics with no alt labels, missing graphics and graphics that don't fit on the screen.
General Design Entry page or home page that does not fit within the standard browser window, frames that make you scroll sideways or pages with out a focal point on the page. Too many focal points on the page, cluttered pages without enough alignment of the elements. A lack of contrast in color, text, to create hierarchy of information, etc. Pages that look okay in one browser but not in another.
Example of Poorly Designed Site >>>
Design feature Support your choices with specific features of the site.
URL of site #1: http://www.5safepoints.com/
Text Site #1: Oh my! Almost all of the text on this website is either in a different font, color, size or all of the above. The copy is too close and jumbled and overall just looks like a huge mess.
Navigation Site #1: There is no real navigation or navigation bar on this site. There is about 50+ links however but no real way to work around the website. There is also about 10 seconds of blank space when you stroll down the website homepage. Not sure if that is a mistake or not.
Links Site #1: There are many links on this homepage and they are either in red or blue colored text with of course the link underline at the bottom. There are also links to other traffic schools in the area and an image of city seal is used as the link for those.
Graphics Site #1: Ugh the graphics are horrible, a thumbs up is used along with a older student looking to be sitting in a classroom. Overall I know what they were trying to accomplish with these graphics but they do not work at all and make the page seem even more cluttered than it already is.
General Design Site #1: Overall the general design of this site seems very elementary and seemed to take little to no time at all to create. I know that it is probably a budget friendly website and design but if you want to get more business you need a better deigned website.
Examples of Well Designed Sites >>>
Design feature Support your choices with specific features of the site.
URL of site #1: http://oypro.com/
URL of site #2: http://www.scottmansfield.com/
Text Site #1: The text on the homepage is all the same and very clear, which makes it easy to read and follow. Also, the coloring of the text is all the same and is not plain black which makes it visually appealing for the viewer.
Site #2: I randomly found this website because I did not ad the AIS to the end of our instructor’s website. This site is very clean with simple text in black that changes to red when you scroll over it.
Navigation Site #1: Each section of the website has a drop down menu so you are able to navigate very easily. This also makes it easy to jump from page to page to find exactly what you are looking for. The Home page button is always on the top left hand corner of the screen and the site also features a sitemap.
Site #2: Navigation is very simple from the home page to his portfolio of photos, to his contact information and prints. It is very simple and clear.
Links Site #1: All of the links have a word box next to them showing that they are a link to more of the information or the link is underlined so that the viewer is able to tell that the subject is linked to other bits of information.
Site #2: For the links on this website all I saw was to follow the artist on Facebook and Twitter. Both links were very visible on the bottom right hand corner of the page and the text also changed to red when it was scrolled over.
Graphics Site #1: The graphics on all pages of the website are all done in the color scheme of green, blue and yellow. This makes the site flow very well from page to page and makes it overall visually appealing to look at.
Site #2: All of the graphics are of the artists photos and they are all well captured, the perfect size and are not pixilated at all. All of the images load in about 15-30 seconds which is perfect.
General Design Site #1: Overall the general design of this website is very organized, detailed and fits well into the overall definition of a “good website”.
Site #2: Overall this website is very clean, simple and very easy to use. This is the type of website that I want to create for my professional site. I think that more websites need to be as simple and clean as this one.
Wednesday, January 13, 2010
e-portfolio skills inventory
Name: Jessica L Baldwin
Department: BS Fashion Marketing & Management
Current graduation date by Quarter/Year: March 25th, 2010
Online Social and Professional networks:Facebook, MySpace, Linkedin
Website URL:
What software experience do you have? (explain all that apply) I have experience with MS Office and some experience with Photoshop.
Photoshop: minimal experience
Fireworks: n/a
Illustrator: n/a
Flash: n/a
Dreamweaver: n/a
HTML: n/a
InDesign: n/a
Other: again I am a little scared that I may not have enough experience for this class, but I am going to work very hard.
Tell what your objective for the class to the best of your knowledge:
Learn Dreamweaver? I want to learn Dreamweaver, I have no working knowledge of this software.
Publish web site? I want to publish a professional website to show perspective employers and have others see my work that I have created.
Revise and update current site? I do not have a current site to update.
Begin process of web presence? The world wide web has such a massive control over society that every professional must have working knowledge of software and websites.
Fashion Marketing Students: What are the objectives you would like your website to achieve? (I am very curious)
I want to brand myself throughout my business cards, website, resume, portfolio handouts and overall professional portfolio. I want to show my creativeness, originality, professionalism and overall skills with the above. I want my website to reflect who I am and what type of professional I am. I feel that with the knowledge from this class, I will create a wonderful website and add a much needed skill to my resume.
January 13, 2010 First day of class
It's 6:45 on a rainy Wednesday night. I have been working since 8am and have just started my e-portfolio class. At first I thought that this class would be interesting and possibly fun...boy was I wrong. I consider myself somewhat technologically challenged, so 11 weeks of putting together a working professional website should be a great adventure...maybe. Follow me for the next 11 weeks and see just how stressed an individual can become. I may ask for help, so please...help me!
Subscribe to:
Posts (Atom)